10 Videos Real Estate Agents Must Have
Are you creating videos? It’s a smart, fun way to provide helpful advice, show off your real estate knowledge, and illustrate why people should hire you. It’s time to start a writing habit and stick to a regular publishing schedule. Pick any day as a real estate agent and you can probably find 10 video ideas. Here are 10 popular real estate blog topics to write about…
1. About You
Consumers like working with someone they know and trust. Through a get-to-know-you video, consumers learn more about your backstory, processes, talents, achievements, awards, and former clients. It can make them more comfortable choosing you to handle one of the biggest transactions of their lives.
2. Local Real Estate Market
You’re trying to market yourself as the local expert, so why not show it? There are plenty of ideas all around you:
• Luxury properties
• Affordable properties
• Local issues
• Hot neighborhoods
3. Give Your Audience What They Want
You’ve probably already done lots of research to get to know your audience. You know what they need, what they’re interested in, and what they want to learn more about. Use that consumer profile to generate interesting video topics targeted to each group.
4. Staging Tips
Creating videos about staging and showing property, lets you have fun and unleash your creative side. Sellers always want advice on how to make their houses more attractive to buyers. Staging and showing tips are usually standard advice for clients, so give viewers a taste of what it’s like working with you.
5. Checklists and Guides
You may have already produced content like buyer’s guides and seller’s checklists to include in client packets, so it shouldn’t be too hard to create online versions. Many consumers aren’t familiar with all the different steps and processes in a sales transaction. Offer attractive guides, how-to’s, and lists.
Use a video to explain in layman’s’ terms the ins and outs of pre-qualification and financing, appraisals, inspections, and closings. Do a step-by-step explainer of a sales transaction from the buyer’s perspective and then the seller’s. Or look for topics or terms than non-agents often misunderstand.
7. Spotlight Trends
Every few months new trends arise in architecture, interior design, green building, mortgages, and advertising. Spotlight a few trends popular in your area.
8. Field Guides
Create a video field guide to house styles, mortgage types, negotiation strategies, contracts or anything else people want to learn more about. What’s the difference between a balloon mortgage and a wrap-around mortgage? What’s the difference between a Victorian house and a Tudor style?
9. Agent Advice
Don’t forget to target other real estate agents, especially if you’re experienced. Establishing a great reputation among other agents is important for prospecting. Consider starting a weekly or monthly video offering tips for other real estate professionals.
10. Renovations and Repairs
Buyers and sellers will want to know which renovations and upgrades add value to a house and have the best return on investment. Talk about kitchen and bathroom remodels, curb appeal make overs, the cost of major systems like the roof and heating, and necessary repairs to properly maintain a house.
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